Meta Ads, Facebook & Instagram
Reach the Right People on Facebook & Instagram, Before They Even Start Searching
Not every potential customer is actively searching Google right now. Meta Ads lets you put your business in front of your ideal customers on Facebook and Instagram, based on who they are, where they live, and what they care about. I build targeted campaigns that generate awareness, enquiries, and retargeted conversions.
✓ Facebook and Instagram campaigns · ✓ Audience targeting · ✓ Lookalike audiences
What's Included
Meta Ads That Build Your Brand and Fill Your Pipeline
Meta Ads work differently to Google Ads. Instead of catching people actively searching, you’re placing your business in front of people who match the profile of your ideal customer, before they even know they need you.
I use Facebook and Instagram’s targeting to find your audience by location, age, interests, behaviours, and lookalike profiles. Combined with retargeting, showing ads to people who’ve already visited your website, Meta Ads creates a consistent flow of warm leads at a lower cost than you might expect.
Audience Targeting
Hyper-targeted audiences built around your ideal customer: location, demographics, interests, and behaviours.
Retargeting Campaigns
Re-engage website visitors who didn’t convert. Stay top of mind until they’re ready to enquire, often at a fraction of the cost of cold traffic.
Creative and Copywriting
Ad creative and copy that stops the scroll. I write and design ads that reflect your brand and speak directly to your audience.
Pixel and Conversion Tracking
Full Meta Pixel and Conversions API setup so every lead, call, and sale is tracked back to the ad that generated it.
Will it work for you?
Meta Ads Work Best For These Types of Business
01
Home Services
Builders, landscapers, cleaners, and tradespeople targeting homeowners in a specific area.
02
Health and Wellness
Gyms, clinics, therapists, and beauty businesses where lifestyle targeting is highly effective.
03
Hospitality and Events
Restaurants, venues, and event businesses where visual ads and local targeting drive footfall.
04
Automotive
Car dealers, garages, and automotive services targeting car owners by vehicle type, age and location.
05
eCommerce and Retail
Product-based businesses that benefit from visual catalogue ads, dynamic retargeting, and abandoned cart recovery.
06
Professional Services
Accountants, solicitors, coaches, and consultants building brand awareness and generating enquiries locally.
What's Included
Facebook and Instagram campaigns, retargeting, and full creative included. Every campaign is tracked so you can see which ads bring in enquiries.
- Facebook and Instagram campaigns
- Audience targeting
- Lookalike audiences
- Retargeting campaigns
- Ad creative and copywriting
- Meta Pixel setup
- Conversions API tracking
- Rolling monthly contract
Common Questions About Meta Ads
What's the difference between Meta Ads and Google Ads?
Google Ads captures demand. It shows ads to people actively searching for your service. Meta Ads creates demand. It puts your business in front of people who match your ideal customer profile before they start searching. Both have a place in a strong marketing strategy, and running them together typically delivers the best results. See my Google Ads management page for the search side.
How much budget do I need for Meta Ads?
I recommend a minimum of £300 to £500 a month in ad spend to generate meaningful data and results. Some industries can work effectively on less. I’ll recommend a realistic starting budget for your specific business during the free consultation.
Do you provide the ad creative?
Yes. Ad copywriting is included as standard. For image and video creative, I can design static ads, work with your existing photos and videos, or advise you on the best creative formats for your campaigns. Video creative is available as an add-on.
My business is local. Will Meta Ads work for me?
Yes. In fact local businesses often see the best results because you can target a tight geographic area with very specific demographics. A plumber targeting homeowners within 10 miles, or a restaurant targeting foodies in the local area, are both excellent use cases for Meta Ads.
How long before I see results from Meta Ads?
Meta’s algorithm needs roughly 2 to 4 weeks to exit the learning phase and optimise delivery. Most clients start seeing consistent results within 4 to 6 weeks of launch. Retargeting campaigns often produce the fastest results as they target people already familiar with your brand.
Get In Touch
Ready to Put Your Business in Front of Your Ideal Customers?
Book a free Meta Ads consultation with me. We’ll discuss your target audience, your goals, and whether Facebook and Instagram advertising is the right fit for your business right now. Not sure if it’s right for you? Ask me directly and I’ll give you an honest answer.
Free consultation · Honest advice · No obligation · Rolling monthly contract
✓ Free 30-minute strategy call ✓ No obligation or pressure ✓ Honest advice even if I'm not the right fit
Why MetaEdge
Why Businesses Work With Me
No account managers. No middlemen. I handle your account directly, from strategy through to execution.
You'll always know what's working, what isn't and what I'm doing about it. No hiding behind vanity metrics.
Conversion tracking, analytics, WordPress development and ad platform setup. I go deeper than most agencies can or will.
My best client relationships have run for years, not months. I grow when you grow.
Trusted by trades, local services and growing SMEs across the UK
