Google Ads Management
Google Ads That Generate Leads, Not Just Clicks
Most Google Ads campaigns waste money on the wrong keywords, wrong audiences, and landing pages that don’t convert. I build campaigns focused on cost per lead, not cost per click, so every pound of budget works as hard as possible.
✓ Keyword strategy · ✓ Negative keyword lists · ✓ Ad copywriting and testing
What's Included
Why Most Google Ads Campaigns Fail to Deliver
Running Google Ads without the right setup is one of the fastest ways to burn through a marketing budget. Broad match keywords, no negative keyword lists, generic landing pages, and zero conversion tracking. These are the reasons most small business campaigns don’t work.
At MetaEdge I build every campaign from scratch with a cost per lead mentality. Every keyword is intentional, every ad is tested, and every campaign is tracked to the phone call or form submission. You always know exactly what your ads are costing per lead.
At £58.66 each for UK Marquee Hire
For a campervan conversion company
In week one for a garden room company on the Wirral
Keyword Strategy
Laser-focused keywords targeting buyers, not browsers. Extensive negative keyword lists prevent wasted spend.
Ad Copywriting and Testing
Compelling ads that get clicks from the right people. Continuous A/B testing to improve click-through rates.
Conversion Tracking
Every call, form submission, and enquiry tracked. You’ll always know your exact cost per lead and return on ad spend.
Monthly Optimisation
Campaigns improve every month. Bids adjusted, underperformers paused, winners scaled. Your budget works harder over time.
My Process
From Audit to Live Campaign in 7 Days
01
01. Free Audit
I review your existing campaigns (or audit your competitors) and identify exactly where budget is being wasted.
02
02. Campaign Build
Keyword research, ad copy creation, audience targeting, and full conversion tracking setup.
03
03. Launch
Campaigns go live. You start getting leads. I monitor closely in the first two weeks to make rapid adjustments.
04
04. Optimise Monthly
Every month: keyword review, bid adjustments, ad testing, search term analysis, and a plain-English report. Want to see it in practice? Read how I run Google Ads for Automotive Developments and The Garden Room Guys.
What's Included
I manage your budget like it’s my own, because my reputation depends on your results. Every account gets the same core work, built around your business.
- Keyword strategy
- Negative keyword lists
- Ad copywriting and testing
- Full conversion tracking
- Monthly optimisation
- Plain-English monthly reports
- You own the account
- Rolling monthly contract
Common Questions About Google Ads
How much should I spend on Google Ads?
It depends on your industry and location. I’ll recommend a starting budget based on your keyword costs during the free audit, and I won’t recommend more than you need.
How much do you charge to manage Google Ads?
Management starts from £299 a month, see pricing. It covers full campaign management, monthly optimisation, conversion tracking, and a monthly performance report. Your ad spend is paid directly to Google. I never mark it up.
How quickly will I see results?
Unlike SEO, Google Ads can generate leads from day one. Campaigns typically take 2 to 4 weeks to fully optimise as the algorithm learns. Most clients see consistent lead flow within the first month.
Do I need a landing page or will my website do?
A dedicated landing page almost always outperforms sending traffic to your homepage. I’ll assess your current website and recommend whether to use existing pages, optimise them, or build a dedicated landing page, which is included in my setup for new clients.
What happens if I want to cancel?
I work on a rolling monthly contract. 30 days notice and you’re free to go. You keep your Google Ads account and all your campaign data. I’ll never hold your account hostage or make leaving difficult.
Get In Touch
Stop Wasting Ad Budget. Start Generating Leads.
Book a free Google Ads audit with me. I’ll analyse your account (or your competitors’ if you don’t have one), identify wasted spend, and show you exactly how I’d improve your campaigns.
Free audit · No obligation · You own your account · Rolling monthly contract. Still have questions? Call me on 07495 366801.
✓ Free 30-minute strategy call ✓ No obligation or pressure ✓ Honest advice even if I'm not the right fit
Why MetaEdge
Why Businesses Work With Me
No account managers. No middlemen. I handle your account directly, from strategy through to execution.
You'll always know what's working, what isn't and what I'm doing about it. No hiding behind vanity metrics.
Conversion tracking, analytics, WordPress development and ad platform setup. I go deeper than most agencies can or will.
My best client relationships have run for years, not months. I grow when you grow.
Trusted by trades, local services and growing SMEs across the UK
