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John Ratchford Property

Trust-first personal brand website for a property buyer and land sourcer with nearly 40 years in the UK property market, built to earn the confidence of motivated sellers and investors.
Website Design

40 yrs

In property, front and centre

3

Audience pathways

Direct

Deal with John, not a company
John Ratchford Property website on two phones, with project highlights

The Challenge

John Ratchford Property website designed by MetaEdge Marketing

What I Did

I built a trust-first personal brand website structured around John’s audiences: motivated sellers, property investors and landowners. Each has its own section and route to get in touch.

John’s track record is the core differentiator throughout, and the Deal With Me, Not a Company section tackles the trust question every sole operator faces.

The Results

A personal brand website that earns confidence from motivated sellers and property investors before the first conversation.

3

Pathways: sellers, investors, land

Trust

First page structure

40 yrs

Track record highlighted

More From The Project

Before And After

Before

After

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