Content Management - Enterprise
SAP CFPI -Case study.
Client
SAP was founded in 1972 in Walldorf, Germany and has offices around the world. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market-leader in end-to-end enterprise application software, database, analytics, intelligent technologies, and experience management.
Challenge and Goals
As a tier-one vendor, SAP is one of the largest suppliers of enterprise software across the globe, having developed industry-leading SaaS solutions such as Cloud ERP, Cloud Procurement, Cloud CRM and Cloud Supply Chain.
SAP has built a vast ecosystem of cloud partners who continue to distribute its cloud applications globally. SAP was looking for an agency to create a digital program that would help promote internal sales, marketing, and training and support services for its cloud partners.
- On-board existing partners to the Cloud Focus Partner Initiative (CFPI)
- Promote partner support services & benefits also know as House of Services
- Make and keep partners aware of the benefits and values of the SAP CFPI House of Service offering
Bespoke Program Framework
Cloud Win Cycle
1. Education First
2. Ignite the Pipe
3. Deal Incubation
4. Collecting Signatures
5. Best Customer Forever
Our Solution
The digital program needed a bespoke framework that would allow partners to succeed.
TPL introduced the Cloud Win Cycle, matching the annual CFPI program with all the elements needed for partners to succeed depending on where they are in their development needs.
Bespoke Digital
Communication Delivery Structure
Educate
Cloud Win Cycle
Motivate
From video through to radio shows, TPL created and distributed digital content that addressed the specific needs, wants, and pains of every partner.
The digital content aligned with TPL ‘Cloud Win Cycle’ framework, aiming to stimulate, educate and motivate partners at each stage of their development journey.
Results
150+
Cloud Focus Partners
25+
Services Promoted
100%
Increase in Engagement
Deployment in 2 Months
From pain points & challenges into exceution mode
Wall of Success
Broadcasting Partner success within the SAP partner ecosystem.
Global
Roll-Out!
Program resulted in benchmark and best practices for other SAP regions
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