SAP HXM Content
Global SAP SuccessFactors Program
Client
SAP was founded in 1972 in Walldorf, Germany and has offices around the world. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market-leader in end-to-end enterprise application software, database, analytics, intelligent technologies, and experience management.
Challenge
The SAP SuccessFactors HXM team approached TPL Digital with a clear and concise objective; to rapidly accelerate Go-To-Market readiness and enable faster partner growth for 2021. Specifically through SAP-supported Bounce Back activities, with a focus on engaging partner C suite, sales and marketing teams.
Positioned with LACE (Land, Adopt, Consume and Expand) and their Strategic Winning themes plan in mind, TPL Digital set out to achieve this through digital community channels and content delivery to SuccessFactors partner segments.
Goals
- Trigger partner consumption of SuccessFactors partner support offerings and services.
- Build and maintain awareness of the benefits and values of SF partner program initiatives.
- Aid reconstruction of partner sales pipeline and engagement with a focus on demand generation support.
- Increase program value among SF partner community.
- Increase visibility and utilization of support services.
Discovery
Workshop
Step one was a discovery workshop with the SAP HXM team surrounding the desired look and feel for the SAP HXM Partner group. Once decided, and key alignment of SAP brand framework established, TPL Digital got to work with a revamp of the internal Jamsite.
Our Solution
As a matter of course came the structure of the communication aspect of the project; to create Linkedin, External Jamsite and an SAP Learning Hub that fit the function and aesthetic sought by the SAP HXM team.
The key element within the content development was to highlight a unique community, specially aimed at, and exclusively for, the SAP HXM Partner group for SAP SuccessFactors Solutions.
Always-on Digital Content
Communication Channels
With a complete universe of 2200 partners and almost seven thousand contacts in management, sales and marketing roles combined, practical multi-touch communication channels were designed and implemented all with varying content reveal parameters; ensuring that the SAP HXM team have control over content exposure.
MetaEdge leveraged platforms like LinkedIn, internal SAP learning sites and communication hubs. All of which partners were already familiar with. Thus also enabled us to gater internal content by utilizing the private access LinkedIn Groups has to offer.
Alongside the structuring and utilization of these communication channels, MetaEdge also populated them using content both new and derived from previous collateral, all fully branded and refreshed within the HXM team’s expectations.
Results
300+
Partners Onboarded
4000+
Members in group
100%
Content Promoted and available
3
SAP Partner Events assisted and promoted
40%
Increase in Partner Services participation
Global
Roll-Out!
Program resulted in benchmark and best practices for other SAP regions